Online Media Planning
Online Media planning: promotes a qualified and segmented audience
Online media planning is one of the pillars of digital marketing. Social networks have allowed a new form of interaction between the company and the public, opening doors to endless opportunities. Developing successful campaigns in the main channels of digital relationship requires a rigorous strategic planning. However, how to establish an effective communication that is both thought-provoking and positive?
Before anything else, it must comply with a series of steps for a successful campaign. The process of online media planning involves several variables and circumstances, and for each company there is a channel that is more favorable to promote products or services, where the audience is more present. Mechanisms such as Google Adwords, Facebook Ads, Instagram Ads, Twitter Ads and others have been great allies for the business.
How about promoting a segmented and qualified audience through an online media planning? We are experts in the subject. Come give a boost in your online planning!
Strategies for planning online media
The first step of a digital marketing strategy is to conduct research. We spare no expenses to collect data, check market trends, establish goals and define action plans and metrics. Creativity and innovation are also part of the process, and when aligned with other strategies it can generate amazing results!
In recent years, there has been a profound change in the way consumers look for product information, prices or services. Search engines like Google, Yahoo and Bing are the most used by businesses and consumers. On the other hand, social networks like Facebook, Twitter, Instagram and LinkedIn act as platforms for relationship, which brings public and brand together.
Adwords (sponsored links) are the icing on the cake in the world of marketing and advertising. In addition to an excellent cost/benefit, they are powerful tools to advertise products and services quickly and simply. Check the main strategies of digital media planning below.
Google Adwords is a Google advertising tool. They are the famous sponsored links that appear prominently at the top of the page every time the user makes a specific search, from a keyword.
Display networkAn ad on the display network attracts users to your business as they surf the Internet, even if they are not on Google itself. This tool allows the creation of ads on websites and blogs that are part of the Google AdSense. In this case, websites related to your niche areas also display your ad. This type of ad allows a more assertive segmentation. There are four types of ads that a company can create on the Google Display Network: text, graphics, rich media and video.
Research networkThe research network ad is displayed above the search results, allowing the user to view the campaign from the keyword that was used. This ensures that the user from the search website views the ad when he performs a search using the keywords that are configured for a certain campaign. There are three types of advertisements that can be created for a marketing network of Google Search: text advertisement, Google shopping, graphic ads and video.
Facebook Ads: like and share that thought
Facebook is the main social network of the moment, followed by Twitter and Instagram. Facebook Ads are the main competitors of Google Adwords. The free company fanpages are relationship channels that help increase the relevance of the company. This strategy is geared for businesses that wish to build a strong brand presence. The exchange of content helps disseminate information, without any cost. Guest reviews help the company to better understand your audience, from impressions, experiences, suggestions and even complaints.
On the other hand, Instagram is the social network that is growing the most. The high potential of the platform, which has a high engagement of users, has attracted the attention of companies in search of visibility. The Instagram Ads bring your brand into the market and help attract new fans for your company.
Twitter Ads: #breakingtheinternet
Another successful social network is the microblog that we call Twitter. This channel is one of the favorites of the Brazilian audience. The Interaction enables organizations to strengthen ties with the public, awakening the desire and interest. Twitter Ads help promote the reputation of your company, generate more traffic to your website and allow a constant monitoring.
LinkedIn Ads: professional career and the business world
LinkedIn is a platform geared for professional networking. This social network has an ad system, the LinkedIn Ads. As this is a social network directed exclusively to the business world, this system has differentials in terms of approach and segmentation. Managers and professionals from different areas use LinkedIn Ads to maximize chances of new business, partnerships and professional contacts.
Measuring results of online media planning
What makes digital media great is the high range of a qualified and segmented audience. All tools offer advanced capabilities for monitoring, measurement and evaluation of results. It is possible to estabilish a powerful communication through filters, profiles, habits and behaviors.
Ready to go big on social networks and boost the visibility of your company?
Don’t miss this opportunity! There are millions of active users daily. We can help you in your planning of online media. Talk now with an expert!