Engagement Landing Pages
Over the years, we have followed the advance of technology, globalization and, consequently, the development of consumer behavior. Undoubtedly, one of today’s great challenges is knowing how to deal with increasingly empowered consumers.
The traditional relationship of buying and selling a product or service has given way to closer contact between brands and users, and thus the need to create a relationship with the audience.
Thus, we arrive at the concept of engagement: the degree of participation and proximity between companies and users. There are several ways to promote this practice within the organization, from the production of quality content to efficient customer service.
How about getting to know the solutions that VX has created to help Globoplay to get an increasing engagement? Come check it out!
Manifest
On a landing page, we simulated a check-in for flight 828, the same flight from Manisfest series, where users had to confirm their boarding. Upon confirming, a brief synopsis of the series led the user to wonder about the great mystery to be solved in the series: what happened to flight 828?
This landing page was targeted to users who had started watching the series, in order to encourage them to continue to watch it. The results were amazing: in four months, we had 95.5% of the people who had accessed the page checking in for our interaction. In addition, 16.2% shared this action on Facebook with their friends.
It's a Match
With the objective of encouraging users who have watched a series to get to know new options within the platform, we created “Deu Match” (“It’s a Match”).
We made a game inspired in a dating app, creating a match of the user to a product of the platform. To get to the ideal match result, the users answered 7 quick questions. At the end, they received a brief profile of the new “crush”, along with an invitation to watch.
In three months, we counted that 84% of the users who had accessed the page participated in the quiz and that 10.2% of them shared their result with their friends on Facebook.
The Big Bang Theory
Thinking of engaging those who have just watched The Big Bang Theory series, we created a game to see who is a real fan and knows everything about the series.
We reproduced in a landing page the famous Sheldon Cooper room and the user answered some questions by selecting elements and objects inserted in the room. The impact was fantastic! More than 90% of the users who had accessed the page surrendered to the game.
Doctor Who
We have already talked here about engaging users to get to know new series and interacting with those who have already finished watching a series. And why not target an action to those who are watching a series?
With that in mind, we made a gamified landing page and directed it to users who were watching Dr. Who series. It was based on the Carmen Sandiego game style, in which, through questions and answers, the users had the mission to unravel the clues to where the doctors of the series were lost in time and then find them.
Want to know the result? 83.4% of the users who had accessed the page embarked on the mission to find the five doctors.
Globoplay users’ Birthdays
Who doesn’t like to be remembered on their birthday? With that in mind, we created a super-relaxed environment so that Globoplay could congratulate its users on such a special day.
This landing page is monthly updated with a special video produced by Globoplay taking into account the zodiac sign of the current period. In addition, there is a suggestion of series that are related to the theme.
In just over a year, more than 130,000 users have come through. So far, our record month was June 2019, with over 25,000 users.
Desalma
To promote the premiere of Desalma, a Globoplay original series, we did not spare any creativity! Taking advantage of the series’ theme, we launched a tarot with cards totally customized with the best of the catalog.
In just one month, we had more than 17 thousand accesses and more than 70% engagement with the game. To participate, it was very simple: choose a subject (the options were: Family, Love, Spiritual, Advice, Financial and Professional) and play the cards. After that, some questions about the selected theme were asked and then the cards were presented for the user’s choice. By turning the card over, besides the prediction for the future, it was also possible to find an indication of the series for the next marathon.
The success was such that we ended up on the front page of Globo’s website. Are you curious to know which subject was the top query? We’ll tell you: Love. Take the opportunity to play this game now!
