Our team got together to decide the best way to run the campaign. Since Megapix is known for its high interaction with users on social networks, especially on Twitter, we thought we should take advantage of this dynamics. The solution was to gamify the process to motivate users and promote engagement. So, we put together a fun and interactive strategy, in which the participant had to go through “phases”, until he/she finished the challenge, that is, “reset the game”. Megapix is known for its high interaction with users on social media networks

How to solve it?

The Megapix Ambassadors contest, created for YouTubers to participate in several “phases”, aimed to find ambassadors for the brand on social media networks. To participate, the user had to be a YouTuber, with no minimum number of subscribers on the channel, and also to have profiles on Facebook, Instagram and Twitter. We created a hotsite and those interested in participating in the contest would go to the site www.embaixadoresdomegapix.com.br, register their information and undergo the tests. After registering, the user was directed to a page that contained three stages through which he/she had to pass in order to compete for prizes. In the first stage, the YouTuber would go through three challenges, for example: – Tweet with the hashtag #EmbassadorsMegapix with 10+ likes; – Photo on Instagram with the hashtag #EmbassadorsMegapix, with reference to a movie from the channel + 10 likes; and – Facebook post with hashtag #EmbassadorsMegapix with + 10 likes. As the YouTubers completed the steps, they were approved by the moderator and could proceed to the next steps and complete the process.