Sales Growth
IBEC – Brazilian Institute of Cost Engineering, founded in 1978, is a non-profit organization, pioneer in offering specialization courses in Cost Engineering in Brazil. Since 1981, IBEC is a member and the only representative of ICEC – International Cost Engineering Council in Brazil and offers courses in several areas, especially Cost Engineering, Construction Management, Project Management and, more recently, BIM Methodology, among others.
Since 2017, we have worked together with IBEC to strengthen its image with the audience through investment in online strategies, especially in social networks and in Google rankings.
In 2018, we took another step and implemented Inbound Marketing in IBEC’s online strategies, ensuring the capture of leads and the generation of a relationship base with potential prospects.
Check out, below, some of the main solutions implemented by VX for IBEC’s strategy!
Social Networking
One of IBEC’s main points of contact with the audience are the social networks: the fanpage on Facebook has more than 20 thousand* assiduous followers and the LinkedIn page has more than 3.1 thousand* followers.
The networks are fed with content especially aimed at professionals who want to train themselves and ensure a good placement in the job market through a reliable and certified specialization. Therefore, commemorative dates, rich blog content and the opening of new classes are among the most engaging posts.
Thus, the content dialogues directly with an audience really interested in taking a postgraduate course and creates authority and brand recognition for IBEC to stand out.
Since the beginning of VX’s work, IBEC increased its number of followers on Facebook by 242.9%.
This result was achieved with the help of contents that generate engagement and also with the use of ads on social networks, reaching potential prospects for IBEC.
*Data from July 2020.
Content Marketing and Organic Positioning
Content Marketing has become a powerful tool for attracting new students in the educational sector. The production of rich material and blog content helped increase IBEC’s recognition as an authority on issues related to Cost Engineering, Construction Management, Project Management and to others courses offered by the institution.
These contents also reinforce the need for professionals working in related areas to continue specializing, since the market continues to advance and demands specialists to deal with new technologies.
In the first half of 2020, IBEC increased by 124.1% the number of clicks on articles ranked in Google when compared to the previous half. In addition, the number of times IBEC appeared in a search result increased by 112% over the same period.
These amazing and above-average results guarantee IBEC top rankings in Google, attracting thousands of new visitors to the main courses offered by the institution!
With the continuous production of up-to-date content, IBEC keeps growing and continues to gain better and better positions in Google.
Newsletters
Newsletters are an effective way to maintain a more intimate communication of the brand with potential customers and also with recurring customers.
Through them, it is possible to promote new courses, opening of new classes and IBEC’s events, always thinking of creating a relationship with prospects and updating them on news of their interest.
In the second quarter of 2020, we increased the number of conversions by e-mail by 291.6%, generating a 241.2% increase in sales opportunities compared to the first quarter of the year.
Growth curve
IBEC presented extraordinary results in attracting new leads and generating sales, reaching a historical mark during the VX’s management period.
Check out more information about IBEC’s growth!
Capturing Leads
IBEC recruits leads in several different ways, always looking for quality leads, with a high propensity to become a student of the institution.
To do so, VX produces relevant content suitable for the target audience, provided by attractive and efficient landing pages. In addition, landing pages for attracting new students according to the desired courses are also widely used, directing potential customers to IBEC’s sales team.
The landing pages are widely publicized via social networks, advertisements and also via e-mail marketing, ensuring that the base of leads already registered is qualified.
Uniting all fronts of action, VX ensured a 67% increase of leads in the same periods of previous years by adopting smart strategies for attracting new leads.
Sales
Since it is an educational institution, IBEC has certain seasonalities, when there are more or less enrollments in the courses offered by them. Still, only in the first year of VX’s operations, we managed to increase IBEC’s sales by 25.6%.
Moreover, IBEC managed to reach 100% of its sales goal four months in advance in the first year of applying VX’s Inbound Marketing strategies!
In 2020, until May, we increased the number of sales by 14.6% compared to the same period in 2019, even in an unstable economic scenario.
The data demonstrate the strength of smart strategies in digital marketing and the power of Inbound Marketing for the education sector, which continues to find great opportunities under any circumstances.
