Sandy and Junior on Globoplay
In 2019, Sandy and Junior reunited in a major tour to celebrate the duo’s 30th anniversary. The project was titled “Our Story” and toured 13 cities throughout Brazil, and was also presented in New York and Lisbon.
According to G1, Sandy and Junior’s tour was the second most profitable tour in the world in 2019, surpassing names like Ariana Grande and Guns N’ Roses. So it was second only to Elton John.
The end of the tour included one of their biggest shows, at the Olympic Park in Rio de Janeiro, with an estimated audience of 100,000 people. The duo also recorded a DVD of their show at Allianz Park, in São Paulo. And the celebration did not stop there: they also produced a documentary series with seven episodes.
Both the Allianz Park concert and the series premiered on Globoplay. They were a huge success! And VX helped to promote them! See below our Digital Marketing case study.
Media kit
If a product is going to enter the platform, Media Kits for all screen sizes will be necessary, right? So, we edited and produced Media Kits for “The Story” (the documentary series) and for “Our Story” (the show).
Landing Pages
VX is a great partner of Globoplay in creating and developing Landing Pages, either for brand engagement or acquisition. For this project, we created two landing pages. First, with Globoplay Marathon, we created a web page to promote their live, using a countdown timer and a button that allowed the users to add a reminder to their schedules. In addition, we also took the opportunity to publicize the period in which the first episode would be available to non-subscribers. In three days, there were more than 50,000 sessions on the link. We also created a promotional action where the fans were invited to submit a video singing an excerpt from one of the duo’s songs, and the selected ones would participate in a promotional video. It was a huge success! And as soon as the submission deadline was over, we replaced the landing page with a link to the video. Check out the result.
Newsletter
The famous e-mail marketing cannot be missed, right? It helps us reach our subscribers base and also the base of non-subscribers who are interested in the product. So, we did a mini journey that included four acquisition e-mails and one engagement e-mail.
Push notifications, banners and ads
Of course we also need to advertise on our platforms as well as on Google and on other media. So, we produced push messages for the platform, ads on Google Ads and animated banners that really impacted the fans!
Postings
Impossible not to post, right? So, we also started a marathon of posts for the brand’s social networks.
Stickers
Everybody loves to make stories with stickers. Knowing that, and especially for this product, we produced some stickers for Globoplay! And they were awesome!
Custom Emoji
They are Sandy and Junior, folks! They even had a custom emoji on their Twitter hashtag! It was an amazing job! First, we chose some photos and then we started modeling. After a few models, these were the chosen ones to represent the duo in the Twitter Trends (yes, we got there!).
Live blogging
To mark the premiere of the documentary series on Globoplay, Sandy and Junior did a live blogging. And Globoplay had to be on Twitter at that special moment, right? After all, the fans would be there, for sure! The live started at 12:45 pm and ended at 1:30 pm and was broadcasted through Globoplay’s platform, Facebook and YouTube channel, as well as through the duo’s social media. At the end of the live, the audience was invited to watch the first episode of the documentary, broadcasted by TV Globo. In the tweets and interactions about their live we used the hashtags #SandyEJuniorAHistory and #SandyJrGloboplay (the last one sponsored on Twitter and highlighted during the whole day). And we got into the Trends with more than one hashtag! Sandy (1st place) and Junior (19th place). The terms “Sandy” and “Junior” entered the Trends and most of the mentions were due to the premiere of their documentary and their live. And, of course, #SandyJrGloboplay (sponsored tag and 1st place).
Monitoring the premiere
A quick survey revealed that there were more than 45 thousand mentions on the subject in the period, 13% of them directly associated to Globoplay. Of all the mentions, more than half (53%) were positive, against only 6% of negative comments. The fans did not spare compliments to the duo and to the documentary, which was reported by many users as very exciting!
